Comcast is introducing new advertising capabilities, called segmented advertising, for its television and online services.
Segmented Advertising - How to Opt-Out
- Go to http://www.comcast.com/adservices.
- Click on Advertising Preferences.
- Sign in with your Comcast ID and password.
- On either the My Services tab or the Users and Preferences tab, click on Manage segmented advertising/Manage advertising preferences.
- A pop-up will appear. Please read the information presented and scroll to the bottom.
- Select Opt Out of segmented advertising and click Save.
Frequently Asked Questions
I received a bill message saying Comcast is going to be delivering advertising in “new and customized” ways. What does this mean?
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What is segmented advertising?
Comcast is introducing new advertising capabilities, called segmented advertising, for television and online services. Segmented advertising groups together households with similar characteristics, and then delivers ads that may be of the most interest to these groups, instead of delivering the same ads to everyone. Segmented advertising does not change the number of ads you will see. It simply increases the likelihood you will see ads about products and services that are more relevant to you.
How does Comcast know what ads I want to see?
For segmented advertising, Comcast uses readily available market-research data that we obtain from a third-party company. This data is also routinely used for direct mail purposes to create an anonymous group or “segment” of households. For example, car dealers want their ads featuring larger cars to reach households that are likely to include families. With an advertiser’s guidance about what kind of audience group it thinks will be most interested in a particular advertisement, Comcast is able to deliver ads to the groups that are most likely to be interested in the advertiser’s product.
Does this mean that I’m going to see more ads?
No, the number of ads you will see will not change at all. The only difference is that the ads you see may be about products and services that you find more relevant or interesting to you.
This somehow seems like an invasion of privacy.
I’m still not comfortable with this and don’t want Comcast to do this.
While we will never share your name or any other identifying information with an advertiser unless you specifically request it, you do have the option to not participate in segmented advertising. Contact us today and we can take care of this for you.